About me

annelyn ayran

Good design
hits every angle

I’m Annelyn, a designer with a systems mindset and a people-first approach. I work across UI, UX, and CX, shaping interfaces that are clean and intuitive, building brand identities that resonate, structuring user flows that reduce friction, and connecting those touchpoints into cohesive brand experiences. Over the years, I’ve helped teams in tech, wellness, health, education, entertainment, and QSR brands bring clarity and cohesion to their digital and brand presence.

I build systems that don’t just scale. They get used. Dev teams, marketers, and fellow designers get what they need to do their jobs better. Whether refining a user interface, evolving a brand system, or crafting a component library, I focus on creating work that is intentional, accessible, and aligned with business goals.

Skills & Toolkit

Design & Strategy
  • UI/UX, interaction, and accessibility design
  • Visual + brand design across digital, print, and 360° campaigns
  • Information architecture, content strategy, and design hierarchy
  • User research, journey mapping, and usability testing
  • MVP workflows and early-stage product design
Systems & Frameworks
  • Design systems and component libraries (Figma, Frontify)
  • Prototyping (Figma, XD, Sketch)
  • Scalable templates for marketing, editorial, and sales teams
  • Workflow optimization for cross-functional teams (Agile, sprint-based)
Tools & Technology
  • Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects)
  • HTML, CSS, Bootstrap, basic JavaScript/jQuery
  • CMS and self-serve platforms (Adobe Experience Manager, Wordpress, Splash)
  • Project management tools: Jira, Asana, Monday, Workfront
Collaboration & Leadership
  • Partnering with marketing, engineering, and product teams
  • Stakeholder communication and alignment
  • Design advocacy: demonstrating the business impact of design
  • Leading sprints and facilitating workshops

Check out my work history on LinkedIn

Connect with me

Here are some of the companies I've partnered with

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I had the pleasure of working with Annelyn on digital transformation projects for three of our key QSR clients, including Taco Bell, Hardee's, and Carl’s Jr. Annelyn played a pivotal role in developing the workflow for migrating to prototyping software for digital menu boards. She took our initial schematics and transformed them into pixel-perfect, developer-ready modules, all while maintaining a keen designer's eye. We’re excited to kick off a new project with her soon. Simply put, she’s outstanding at what she does.

Walton B. / Omni-channel Design Manager
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Annelyn has a great ability to understand brand audience and create elevated visuals and efficient designs— often while working within constraints. She provides valuable input on projects with an excellent consumer mindset. When I put my project manager hat on, I always love working with Annelyn because she provides exceptional communication on her timelines and milestones. Simply put, she reaches out before you have to reach out to her. Annelyn is a joy to work with and I recommend her as a great addition to any team.

Jane D. / Brand Manager
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Annelyn is an exceptionally talented designer who has brought incredible concepts and deliverables to our brands. Threshold is an entrepreneurial environment with continuously changing priorities, and Annelyn is adept at being able to shift focus, yet still complete her projects on time and at the highest level; her work has elevated every aspect of our trade and consumer programs. In addition to her qualities as a professional, Annelyn is also a fantastic teammate and a pleasure to work with.

Flavia M. / VP of Marketing
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Annelyn is an intensely talented designer whose quiet, thoughtful approach to any assignment yields a riot of rich, nuanced ideas and clever options. Her work not only meets the needs of the brief, but elevates the entire project for everyone on the team — all the while never losing focus on practical constraints like budget, timeline, and brand personality. Annelyn’s ability to think broadly and question assumptions makes her design work fresh and interesting, and her contribution to any work group invaluable. Bonus: Working with her is downright fun. I don’t just recommend her — I say if you get the chance to hire her, you’re a fool if you don’t.

Jean B. / Content Writer