Auto tiering datasheet designed using my scalable template system, complete with style guides, custom paragraph styles, and original diagrams
Following the Redis rebrand, the company needed a unified system to ensure consistency across marketing, product, and event design. My goal was to create a scalable design framework that empowered teams to deliver cohesive, on-brand work efficiently across all channels.
Redis
Visual designer
https://redis.io
Systematized and refined the Redis icon library for the rebrand, which was fully componentized and exported in multiple formats to keep marketers, designers, and devs in sync and on brand
Database architecture charts and diagrams showcasing new type styles and brand colors for use in ePublications and slide decks
It was critical to make sure the Redis rebrand was tight in every aspect the brand touched. Before rollout, we identified the need for a robust design system that would prevent inconsistencies from arising as the new identity was adopted across teams. The challenge was to create flexible, easy-to-use frameworks that preserved quality and alignment across all design and marketing outputs while ensuring every touchpoint launched with cohesion from day one.
I developed a comprehensive design ecosystem that lived across Figma, InDesign, and Splash. It included event landing page templates with reusable content blocks for marketers, presentation templates with standardized tables and charts, and product graphics systems for electronic publications. I also built refined icon libraries, UI components, and style libraries that established a single source of truth. The system streamlined workflows, reduced repetitive production, and enabled teams to maintain brand consistency with confidence.
Events landing page templates and email banners designed in Splash, giving marketers a self-serve system to launch campaigns with ease
Slide deck battlecard template with comparison tables, giving marketers a clear, reusable tool to highlight Redis strengths against competitors
Pricing datasheet template showcasing two use cases, built to keep designs consistent while letting designers focus on bigger priorities
Built adaptable systems across Figma, InDesign, and Splash. Partnered with designers, marketers, and developers to create flexible templates and components that balanced structure with creativity for brand consistency.
Launched the design system before the rebrand rollout, giving teams a ready-made framework. Unified workflows, accelerated production, and ensured every deliverable reflected the same cohesive brand experience.
Strong systems prevent problems before they happen. By anticipating needs early, the brand launched with consistency and clarity, letting teams focus on creativity instead of cleanup.
The Redis Design System streamlined workflows by establishing shared frameworks. Built ahead of the brand rollout, it introduced reusable templates, scalable components, and unified assets that improved efficiency, accelerated production, and maintained brand consistency across every digital touchpoint.
